Art Of Printing Logos On Cardboard
Packaging: A Step By Step Guide

A logo is the representation of a brand in the market. It helps communicate with consumers and build an impression in the market. Printing brand logos over packaging has emerged as a quite helpful resource in this regard. However, most businesses have less knowledge of how to print a logo on a cardboard box that stands out.

Therefore, it is necessary to know about the technical aspects to leverage this experience. Let’s dive deep into this subject to master the art of printing logos on cardboard packaging in this step-by-step guide.

Understand cardboard to know how to print logos on cardboard boxes effectively

Fortunately, printing on cardboard is simple. This is the logic behind the widespread preference for cardboard boxes among brands nowadays. Comparatively speaking to materials like plastic or glass, cardboard boxes is more permeable. However, knowing about its nature is vital to know how to print a logo on a cardboard box that fulfills its purpose. 

Ink tends to penetrate the surface of the material more deeply than with other materials because of this higher absorbency. Therefore, the release of excessive ink can also cause issues like the spreading of ink. However, this factor always depends upon the type of printer used for this purpose. This is the reason experts always recommend collaborating with a packaging partner that has modern printers. 

There are four prime printing methods, including flexography, lithography, screen printing, and digital printing. Digital printing and lithographic printing techniques are more suitable for printing logos and other brand details over your product packaging. 

Preparations needed before printing the logo

There are certain requirements that you need to care about while designing your logo. It is vital to care about these factors before going to the printing process to avoid any issues later. 

• Logo resolution and size 

Your logo should be 300 dpi (dots per inch) to avoid print quality issues. It should also be a vector graphic to scale without losing clarity. This is important since the same logo may need to be printed on different-sized packaging.

• Color Modes

The RGB color model is used in digital design, whereas the CMYK color model is used in printing. These two do not align perfectly, so a hue that appears great on screen may look terrible on paper. If the logo is for print, design it in CMYK to maintain color consistency.

• File Format

Saving your logo in a printer-supported format is also essential for perfect logo printing. EPS or PDF files are preferable since they accept vector graphics but verify with your printer to prevent last-minute issues.

• Safe Area and Bleeds

It seems like a medical drama, yet these phrases are essential in print design. 'Bleed' is the design that extends beyond the print area to accommodate small changes during printing. To prevent cutting off key logo features, use the 'Safe Area' margin. These rules can assist in protecting your brand from odd positioning or missing parts on the print.

The Art of Packaging Logo Design

Packaging magic starts with a fascinating logo. This brand symbol should look great on the screen and on the packaging. Let's create and modify packaging-ready logos.

• The Power of Simplicity

Simple logos are typically remembered. Complex designs may appear great on a billboard or website, but packing, especially for smaller goods, may lose detail. Simplicity keeps your brand readable and impactful on postage stamps and billboards.

• Shape and Size Adjustment

When printing logos on display packaging, one size doesn't fit all. Your logo should change form and size with various packaging. This versatility requires a logo that can be resized without losing identity or effect.

• Vivid Colors

Color psychology in logo design is intriguing. Colors create various emotions, and choosing the appropriate one may make your logo stand out. When printed, colors that seem wonderful on your computer screen may not be as vibrant. To prevent color surprises, learn the CMYK color model, which is generally used for printing.

Quality control and proofing

Printing your logo design on packaging is a substantial time and resource commitment. Hence, ensuring the quality of the final product is paramount. In this part, we'll go through the fundamentals of proofing and quality control when printing logo designs on packaging.

• `Recognize Proofing

The process of developing a preliminary version of your printed logo design for evaluation and approval is known as proofing. Digital proofs provide a virtual representation, while physical proofs provide an actual sample. Physical proofs are usually more accurate since they depict how your logo will appear and feel on the real packaging material.

• Make Any Required Changes

Based on your evaluation, you may need to revise your design, change the colors, or change the size and placement of your logo. Collaboration with your print supplier is critical at this time, as their knowledge can assist you through any changes.

• Understand What to Look For

Pay particular attention to color correctness, logo clarity, location, and how the logo interacts with the package form and size during proofreading. Are the colors as vivid as you anticipated? Does the logo seem clean and sharp from a distance?

Maintain eco-friendly practices in logo printing

As we work to put logos on shelf-grabbing packaging, we must also consider sustainability. More environmentally concerned customers than ever want firms to prove their commitment to the world. Let's discuss eco-friendly boxes practices in how to print logos on cardboard box guides.

• Environmentally Friendly Inks

Traditional inks may include volatile organic compounds, which are harmful to the environment. Consider utilizing vegetable or soy inks, which are not only less harmful but also provide more brilliant color effects.

• Digital Printing

Digital printing may be a more ecologically responsible alternative than conventional printing processes. It does not need plates or a lot of setup materials. Furthermore, it provides accuracy, avoiding waste from misprints.

Conclusion

Understanding the process of how to print logo on cardboard box was that simple and easy. You only need to care about your logo design, printing technology, and logo positioning impact. Finding the right packaging partner is the most crucial of all these steps. It is solely responsible for standout logo packaging.