Five Packaging Ideas to Make Your Brand Stand Out

Five Packaging Ideas to Make Your Brand Stand Out

Modern-day customers' shopping experience doesn't end with purchasing a product. That marks the beginning of their unboxing journey. Custom packaging is not just a box that houses your products; it is an extension of your brand's identity and, therefore, a strong marketing tool that helps build a lasting connection with customers. Let's look into why packaging has become so important for customers nowadays.

Why Is Packaging So Important?

If we go back a decade or so, packaging was not as important to people as the product. However, with social media and technological advancements, custom packaging boxes have become crucial to your product. It captivates your target audience, invokes curiosity and excitement in their minds, and influences their purchase decisions. That is why brands worldwide burn midnight oil to ensure their packaging stands out.

Businesses worldwide are now competing to enhance their customers' shopping experience by delivering insightful and interesting packaging that keeps shoppers returning for more. Why is that? The answer is quite simple. Companies now understand the value of custom-printed boxes. Customers will post their reviews on social media when the packaging is tailored and special. This, in turn, will benefit the company in two ways. First, it will bring in more customers, and second, it will retain customers.

Want to know how you can create custom packaging for your customers? Here's how.

How to Create A Package That Hits Different?

Creating a packaging design is creative and considers various elements such as shape, size, color palette, font, material, etc. The idea is to create a custom box for the product and something special that tells customers it was professionally designed for them. 

Although businesses can create custom boxes for their products in several ways, here are a few things that will give you the best results. Let's get started.

  • Unique Shapes and Sizes

The first and foremost thing to consider when designing packaging is the shape and size of your product. Opting for a unique shape or size for the box will only work in your favor if it fits your product like a glove and ignites curiosity in your customers' minds. For instance, a 2"  2x 2” x 2" box is perfect for designing Tuck Top Gift Boxesan excellent choice for packaging jewelry, make-up items, watches, candles, an artisan cupcake, and much more. 

  • Minimalistic Designs 

​​​​​​​More and more businesses are opting for minimalistic designs when designing product packaging, embracing the "less is more" philosophy. This allows them to create custom packaging that exudes elegance and upscales their products' overall value. While considering a minimalistic design, incorporate colors and cuts that resonate with your brand's voice. Prioritize clean lines, embossed or debossed fonts, and subtle branding to highlight premium products for customers who appreciate sophistication.

  • Catchy and Humorous Taglines

​​​​​​​While it is important to create a unique packaging design that goes the extra mile, taglines and slogans are a crucial element of designing custom printed boxes. They make your brand memorable for the customers. Short, catchy, and funny taglines capture the essence of your brand and communicate it to the customers in a way that leaves a mark on their memory. 

  • Add a Personalized Touch To the Packaging

Customers want to feel special, as if that package was created and wrapped just for them. Designing custom boxes like that on a large scale may seem daunting at first, but it is possible to focus on crisp packaging. For example, when customers open a box with flimsy packaging, it will be off-putting. However, using ribbons, high-quality papers, and information cards with product details, each carefully placed in the box will give off a personalized vibe.

  • Storytelling 

​​​​​​​Storytelling goes beyond helping you sell a product. If done right, it sells an experience that allows customers to form a connection with your brand. It has become a worldwide trend, where businesses now weave the brand's narrative into the package they design rather than merely giving product descriptions. So, create an emotional connection with the target audience through your brand's story. How can you do that? Use illustrations, quotes, or relatable messages. 

Conclusion

 

Crafting custom boxes for products is essential if your brand aims to reach customers effectively and grow the customer base. Whether you are a well-established brand with several physical stores or a small e-commerce site, designing custom packaging will elevate your brand to new heights and improve sales. 

If you don't know where to begin or how to design packaging that stands out, try Custom Boxes Only. From planning to delivering, they handle everything carefully, making it easy to sit back and enjoy the increased revenue. Are you ready to design a package that aligns with your brand's voice and customer expectations? 
 

Why Purchase from Custom Boxes Only ?

In a world brimming with choices, selecting Printed Cardboard Boxes from us is a decision you'll never regret. Our unwavering commitment to quality and top-tier support sets us apart. Experience the difference and purchase Printed Cardboard Boxes with confidence today. Your satisfaction is our priority.

Frequently Asked Questions

Absolutely! Only a creative packaging provider thinks about this need of customers and bakery owners. Cakes are usually heavier and fragile as well. Carrying them from one side could result in losing the balance of the custom cake boxes and falling off the cake. Meanwhile, carrying it with both hands is also not a smart choice. Therefore, we have introduced the incorporation of a pair of handles in these boxes to offer a carrying ease for your customers. These handles are also made of food-grade material and are infused with the design of the box for maximum durability and weight-carrying capacity. Your customers would be able to lift the cakes with one hand only in these boxes without using any additional plastic shopping bags.

Substantial efforts are taken to make these boxes safe from every type of factor. These custom cake boxes keep the cakes fresh from biological harm, physical harm, and other influencing factors like dust. We manufacture these boxes from the food grade material and even avoid the use of toxic sticking materials to interlink the joins. For this purpose, we choose the design options that are manufactured using single sheets. Gabble cake boxes are ideal in this regard for cakes of any size and sensitivity. Such packaging styles also offer no room for dust and temperature to pass through and influence the aesthetics.

Becoming the ultimate choice of the clients is the biggest achievement, especially in the case of bakery items like cakes. The memorable design of these boxes plays an important part in this regard by making a strong first impression. We make custom cake boxes memorable with the engaging use of window cut-outs in the shapes of cakes or cupcakes. Similarly, the display of high-resolution graphic images printed with digital printers also has a vital role in this regard. Visible displays of the logo using embossing or debossing techniques also make it easier for the customers to recall a brand for future purchases.

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