Five Packaging Ideas to Make Your
Brand Stand Out
Modern-day customers' shopping experience doesn't end with purchasing a product. That marks the beginning of their unboxing journey. Custom packaging is not just a box that houses your products; it is an extension of your brand's identity and, therefore, a strong marketing tool that helps build a lasting connection with customers. Let's look into why packaging has become so important for customers nowadays.
Why Is Packaging So Important?
If we go back a decade or so, packaging was not as important to people as the product. However, with social media and technological advancements, custom packaging boxes have become crucial to your product. It captivates your target audience, invokes curiosity and excitement in their minds, and influences their purchase decisions. That is why brands worldwide burn midnight oil to ensure their packaging stands out.
Businesses worldwide are now competing to enhance their customers' shopping experience by delivering insightful and interesting packaging that keeps shoppers returning for more. Why is that? The answer is quite simple. Companies now understand the value of custom-printed boxes. Customers will post their reviews on social media when the packaging is tailored and special. This, in turn, will benefit the company in two ways. First, it will bring in more customers, and second, it will retain customers.
Want to know how you can create custom packaging for your customers? Here's how.
How to Create A Package That Hits Different?
Creating a packaging design is creative and considers various elements such as shape, size, color palette, font, material, etc. The idea is to create a custom box for the product and something special that tells customers it was professionally designed for them.
Although businesses can create custom boxes for their products in several ways, here are a few things that will give you the best results. Let's get started.
- Unique Shapes and Sizes
The first and foremost thing to consider when designing packaging is the shape and size of your product. Opting for a unique shape or size for the box will only work in your favor if it fits your product like a glove and ignites curiosity in your customers' minds. For instance, a 2" 2x 2” x 2" box is perfect for designing Tuck Top Gift Boxes, an excellent choice for packaging jewelry, make-up items, watches, candles, an artisan cupcake, and much more.
- Minimalistic Designs
More and more businesses are opting for minimalistic designs when designing product packaging, embracing the "less is more" philosophy. This allows them to create custom packaging that exudes elegance and upscales their products' overall value. While considering a minimalistic design, incorporate colors and cuts that resonate with your brand's voice. Prioritize clean lines, embossed or debossed fonts, and subtle branding to highlight premium products for customers who appreciate sophistication.
- Catchy and Humorous Taglines
While it is important to create a unique packaging design that goes the extra mile, taglines and slogans are a crucial element of designing custom printed boxes. They make your brand memorable for the customers. Short, catchy, and funny taglines capture the essence of your brand and communicate it to the customers in a way that leaves a mark on their memory.
- Add a Personalized Touch To the Packaging
Customers want to feel special, as if that package was created and wrapped just for them. Designing custom boxes like that on a large scale may seem daunting at first, but it is possible to focus on crisp packaging. For example, when customers open a box with flimsy packaging, it will be off-putting. However, using ribbons, high-quality papers, and information cards with product details, each carefully placed in the box will give off a personalized vibe.
- Storytelling
Storytelling goes beyond helping you sell a product. If done right, it sells an experience that allows customers to form a connection with your brand. It has become a worldwide trend, where businesses now weave the brand's narrative into the package they design rather than merely giving product descriptions. So, create an emotional connection with the target audience through your brand's story. How can you do that? Use illustrations, quotes, or relatable messages.
Conclusion
Crafting custom boxes for products is essential if your brand aims to reach customers effectively and grow the customer base. Whether you are a well-established brand with several physical stores or a small e-commerce site, designing custom packaging will elevate your brand to new heights and improve sales.
If you don't know where to begin or how to design packaging that stands out, try Custom Boxes Only. From planning to delivering, they handle everything carefully, making it easy to sit back and enjoy the increased revenue. Are you ready to design a package that aligns with your brand's voice and customer expectations?
