It's hard to stand out on the shelves in today's shopping industry. Stores and brands are coming up with new ways and innovative tricks. These tricks help them deal with this problem with the help of packaging technology. These custom boxes, designed with modern technology, are part of this new idea. We can use these boxes to package and display products to attract more people. Here, we will see the role of digital integration in countertop boxes and how they can help improve point-of-sale marketing. 

The Evolution of Point-Of-Purchase Marketing with Counter-Display Boxes

Point-of-purchase marketing has always had an important effect on what people buy. It includes strategies that help people make decisions before purchasing a product. Point-of-purchase (POP) marketing also helps to sell products with static signs. There will also be eye-catching pictures and convincing solid words. It's getting harder for standard point-of-sale (POP) marketing to reach tech-savvy people. Now, we have smartphones and other digital tools. In this era, shopping is also more personalized and fun. POP marketing also needs digital tools to become modern and innovative.

The Rise of Digital Tools

Traditional store displays must be mixed with digital parts for POP marketing. These important tools are LEDs, QR codes, NFC, AR, and LCD screens. It also helps us to offer our customers a new, fun, and innovative way to shop for their desired products. Digital integration in cardboard countertop displays near cash counters works well. It also offers great performance near places with a lot of foot traffic. You can put technology in these boxes because they are close to the cash counter. They can also catch the shopper's eye at a key moment.

Why Point-Of-Purchase Marketing Matters

In shopping, point-of-purchase (POP) marketing is crucial. Plans and techniques are also employed to persuade customers to buy your products displayed on countertops. Pop counter displays aim to grab attention, inform consumers, and convince them to buy your products. Counter display packaging helps to package and display small items. They can play a great role in making people buy your products impulsively. They are displayed near checkout counters for easy viewing. These boxes were once used to promote products and provide information. Corrugated countertop display also encourages last-minute purchases among people. However, digital technology has also made them engaging marketing tools.

Examples of Digital Integration in Counter Display Boxes

The following are important benefits of digital integration in these boxes:

Interactive Displays

Product display boxes can incorporate touch panels or digital screens to engage customers. A beauty brand may have a digital screen instructing customers how to apply makeup. This is one of the important strategies for improving the response of buyers. It also increases sales of your products. 

QR Codes with Augmented Reality (AR)

QR codes on packaging can lead to AR apps that let customers virtually try on garments or watch demos of your products. It also makes shopping fun and provides product information. You can take advantage of this trick to boost customer engagement.

NC (Near Field Communication) 

NFC allows items and mobile devices to communicate easily. Tapping phones on packaging provides information, savings, and special promotions. It is also a great trick for making people buy your products impulsively. 

LED Lights and Animation

Small screens or LED lights can make packages stand out. For example, a drink brand may have a countertop display box packaging with LED lights that make the drink appear to fizz when a client approaches. This can also be a stunning and remarkable strategy for making your point-of-purchase marketing impressive.

Benefits of Digital Integration in Counter Display Packaging  

The following are important benefits of digital integration in display packaging:

More Involvement of Customers

Digital features on cardboard counter boxes can increase client interest. It is a major benefit that can help to boost sales. Customers remain interested in the product after the interactive display. This type of contact can strengthen brand loyalty and increase sales. 

Easy Info Access

Brands may use digital technology to provide shoppers with product information instantly. Customers will have access to chemicals, usage instructions, and customer reviews, which can help consumers make good choices. 

Individualizing Purchasing Experience 

Digital integration lets brands personalize purchasing experiences. Before employing data analytics, brands can also present customers with more relevant content and deals by looking into their likes and purchases. It also increases buying likelihood among people.

Data Tracking/Analysis

Digital technology also offers brands valuable customer behavior insights. Retailers can observe how customers use digital parts of a countertop cardboard display box. This Data also improves marketing and custom packaging.

The Success Stories of Brands Using Digital Integration in Display Packaging  

Several brands have improved their packaging with digital integration. We will explore some of the brands:

Lay's: 

Mics and speakers in Lay's chip bags made them play music when crumpled. This amusing exchange generated social media buzz. 

Interactive Coca-Cola Machines

Coca-Cola created internet-connected vending machines. These touchscreen machines let customers customize soda flavor. Moreover, customizing the experience helped to keep clients engaged. It also helped the brand increase sales.

L'Oréal AR Cosmetics Mirrors

Some L'Oréal establishments have AR cosmetic mirrors. AR-enabled mirrors allow buyers to try makeup before buying it. These interactive experiences increased customer interest. Hence, it also led to better purchase likelihood.

Problems and Considerations

Integrating digital technology in a display box packaging has some pros and cons that you should think about:

Cost: 

Using digital technology can make packing much more expensive. Brands need to think about their profits and losses. You need to be very careful while choosing this marketing method. You should ensure that it does not make things harder for your business. 

Maintenance: 

Digital screens and other parts need to be cleaned and updated regularly. It is also important to address tech problems by brands. 

Accessibility: 

Customers might not know how to use technology well or be used to it. Brands need to make sure that all customers can access their packaging. This can also make it difficult for brands to guide each customer using digital parts.

The Future of Digital Integration in Display Packaging 

As technology improves, there are more and more ways to use digital technology in packaging. What's supposed to happen is as follows:

  1. Brands will use data to make deals and information on packaging more relevant to each customer.
  2. There will be more innovations in sustainability. Brands will also prioritize eco-friendly digital items like screens and biodegradable parts.
  3. Packaging will also work for online and offline purchases and give customers a single-brand experience.

Conclusion

Marketing at the point of sale has greatly changed because of digital counter display box features. Display Packaging interacts with customers and helps brands learn about and connect with them. Even though it has some problems, digital integration helps businesses stand out in crowded shopping areas. It lets more people interact with brands, making the material easier to find. There will also be customizing shopping experiences for people. Digital integration in display packages will give businesses and customers more interesting options over time.