The popularity of popcorn continues to grow. From the movie theatres to the sports stadiums, no one can deny the presence of this staple snack in all settings. One of the main reasons for this immense popularity is popcorn flavors and packaging.
The history of popcorn dates back a long way. They are a part of many cultures all around the world. Some researchers say that this popular snack has been consumed by people for nearly 8,000 years. Native Americans were probably the first ones to pop and eat them. They quickly spread to Europe in the 17th century and their machines came into existence in the 1800s.
The rage of popcorn engulfed movie theatres in the 20th century and continues to do so.
Unmistakable connection between popcorn flavors and packaging
From classic buttery to tangy cheese and sweet caramel, popcorn comes in a variety of flavors. There is an undeniable connection between the packaging of the popcorn and its flavor. The minute you imagine classic buttery popcorn, the image of a yellow bright bag with red and white stripes appears in your mind.
In the same way, cheesy corns are mostly in bright orange bags with yellow stripes.
This somewhat flavor-oriented color scheme marks a close connection between the product and its packaging. This also helps the buyers spot and buy their favorite ones without much of a hassle.
Apart from salient colors, there are also specialty designs of popcorn flavors and packaging that help the buyers pick the right ones for them within minutes.
Types of Popcorn Packaging
The packaging of popcorn has evolved big time. One can find a proper popcorn pack for all types and volumes of the staple these days. Whether you want to hold a few of them or pack them in bulk amounts, there is something just right for you. Here are some of the most popular packaging categories of popcorn.
Single Serve Bags
Single-serving bags are ideal for movie nights and parties. They come in a pre-popped shape and they are ready to enjoy in just a few minutes. Single servings of this snack are a great source of dietary fiber. They are low in cards and make the intake of whole grains a fun thing to do. These bags help make your kids eat something nutritious without a lot of fuss.
Party Size Bags
Party-size bags make a party truly pop. They can carry a large amount of popcorn and they are a convenient and mess-free way to serve the staple in a large setting. These bags come with flashy colors. Mostly depicting the flavor of the product inside.
This is where the fun begins. This type of packaging is relatively new in the world of popcorn. These boxes add a new dimension to the popularity of this favored snack. They come in custom sizes and they let the popcorn brands enjoy immense publicity without the use of external media.
How popcorn flavors and packaging can visually convey palate profiles?
Popcorn is a hassle-free snack. Quick to make and quicker to eat. Consumers want the same ease while buying them as well. They want to be able to quickly assess the flavor and access it as well.
The packaging of popcorn conveys the flavor profiles mainly through colors. A light brown or caramel color of the box can easily suggest to the consumer that they can find the caramel flavor corn pops in this box.
Similarly, a bright red box can easily suggest that there is some spice on hand here. In busy areas like movie theatres, it offers great ease to the customers to make the right purchase just by choosing the right color of the box.
The use of illustrations and photographs is another way through which popcorn makers convey the nature of their product on its packaging. A picture of a mouthwatering chunk of butter can easily suggest the presence of classic buttery corn.
The use of bold and vivid illustrations can help the makers easily distinguish their products from the others.
The use of illustrations can also add a touch of excitement to the otherwise somewhat plain packaging box. Won't a popcorn box with a small puzzle or word maze keep a child busy for some time while their parents enjoy their movie in peace?
Punchlines and slogans also help to convey the taste of the packed product to the consumers. Popcorn makers make full use of it. And this is why we see some of the most catchy and memorable phrases on popcorn packaging.
Can popcorn packaging increase sales?
The simplest answer to this is yes! Popcorn flavor packaging can come into use with great effect to increase the return profits. The competition is immensely high in the field of this product. By getting a bespoke design of box packing, the makers can not only distinguish their products but they can also highlight it.
Distinguished designs of a product’s packing also help a great deal in making customers remember a certain brand. They can also give a feeling of quality and reliability, helping to create customer loyalty.
The packaging of popcorn can also help ignite a sense of excitement and novelty. This is especially of great benefit to companies that launch new flavors in the market.
Investing in unique and unexplored popcorn flavors and packaging is a win-win situation by all means. It can give your standard product a salient feel and charisma. Unique box styles can help customers recall your brand and the effort that you put in to facilitate them. This helps increase the loyalty of your customers towards your yields.