How Custom Countertop Packaging Can Enhance Sales And Brand Revenue
More sales of a brand means higher chances of staying in the competition. 80 percent of the startups fail due to the single factor of low sales volume and brand revenue. However, tailored packaging can offer a perfect solution to the nightmare of low sales. Custom countertop packaging is a popular solution that is helping several brands meet this crucial need.
It has become the favorite of startups, especially in order to get noticed and grab more sales. However, this is not the single purpose it serves as it also securely ships the products. Here is how these boxes can help brands meet the crucial needs of getting more sales.
Custom Countertop Packaging Offers Multi-Channel Sales
Consumers who just utilize one channel to make purchases are hard to discover these days. Consumer behavior is always changing over time. Nowadays, multi-channel experiences are becoming more popular along the retail side. Businesses are no longer able to divide their attention between retail and internet sales.
73% of shoppers use various channels across all age groups while they purchase. Utilizing the packaging in retail creatively is essential in such a situation. Brands need to expand their presence across the channels and need a medium to redirect them to other platforms as well.
Custom countertop packaging is enabling brands to connect customers with online stores. Smart packaging design having a QR code printed on it is making things easier. Customers can easily scan the code and reach the online store of the brand as well. It would also help them know the positive feedback about your products by the former purchasers.
Moreover, you can inform them about your social media presence and connect to keep them updated. You can custom print such brand details along with your logo as well for recognition. Such smart packaging actually becomes your silent salesperson and even a strong brand advocate.
People are motivated by Innovation
Customers are driven by the type of packaging a brand is using for its products. Packaging can not increase the chances of the sale if customers are not showing any interest in it. People are always drawn toward innovative products that have a unique display. Take cosmetic products, for example. Displaying cosmetic items like lipsticks or fascial kits in the custom countertop packaging is a remarkable approach.
You can further innovate the display by elevating the base from the center. It would make a beautiful arrangement of these items to inspire buyers to purchase. Also, the multi-level countertop boxes are a great deal for grabbing the attention of consumers. You can reach up to three tiers to display products in these boxes.
A three-level display box would also feature more products, which means more sales. Retailers love such packaging solutions that come with ample storage space. Customers also prefer going with an innovative brand that has the potential to do something unique.
Brands can even go beyond this simple innovation to customize the packaging according to ongoing events. Customization is the key to innovating this packaging solution. For example, you can customize the box and add a Santa character over the top of the back wall panel at the arrival of Christmas. A Santa carrying discounted products or free testers would become highly attractive and inspiring for sales.
Allows Appealing to a Specific Audience
Appealing to the right audience is the key to grabbing higher sales volume. Making your efforts in the wrong direction always goes in vain and does not profit in any way. Making your custom countertop packaging relevant to the target audience would increase customer interactions in the retail stores. It would ultimately boost the probability of a sale for sure.
Printing the relevant taglines or characters is a great help in this regard. Assume you feel driven to prioritize purchasing eco-friendly products. You want to buy lipstick but don't know which brand to get. As you scan the aisle, you notice a large choice of trail mix brands to pick from. Yet, you remind yourself that you want an eco-friendly brand. You come across a countertop labeled "made from post-consumer recycled materials."
It would quickly strike you in this scenario, and the same is the case with these boxes. You can also customize the color and infographic of the boxes to relate more with the target customers. Using blue or yellow colors is ideal for kid products. Similarly, you can use white or black color for perfumes or other such premium products that define a class.
Trigger Sales with Higher Product Visibility
Product visibility is one of the factors that determine how frequently the customers would interact with the product. Higher visibility means higher chances of customer interaction with the products. The custom countertop packaging holds such traits that it makes the items more prominent from others. The shelves are usually full of similar products. However, you would see a certain box with more products sold from it.
Usually, it is the packaging with an engaging design that sets a product apart from competitors' brand products. The design of the countertop boxes is unusual and offers clear visibility to the customers. The open front boxes allow seeing the products by taking them out of the display box and carrying them in the hands.
People are more inclined toward a product that is easily accessible. The convenient design of these boxes has made this easier. Buyers do not need to break the box seal and take the item out for inspection. Usually, retailers do not even allow doing so. However, this is not the case with this packaging. Your clear logo display would also help in branding and make it easier for customers to recall that buying experience. It helps get repeat sales from the same customers.
You can easily understand why custom countertop packaging is popular as the silent salesperson of a brand. It helps boost the sales volume without the need for a heavy budget for the promotion of the brand or products. Moreover, custom printing over this custom packaging helps get these perks with in-store promotion. It is even more influential to turn the visitors into buyers.