Bringing the design concept of custom food packaging to reality consists of multiple stages and quality checks. Here are the complete design and production process details.
The packaging design process appears straightforward. You design a layout, add colors, and write essential details over it. Is the process that easy? How do you know this design will appeal to your audience? How can you ensure the primary packaging design buyers see on custom food packaging matches your Adobe Illustrator design?
All of these questions, which need answers, show that packaging design involves more than just layouts and logos. A meticulous process requires attention throughout. Thus, let's examine the whole process of bringing a design to reality in detail.
Step 1: Design Ideas For Custom Food Packaging
Starting concept creation with a game plan is the most crucial phase. Test numerous design options that best suit the small run custom boxes wholesale. You'll have plenty of chances to tweak the product package to match your idea. A design brief guides early planning and outlines project goals. This is the first step, but the brief needs numerous primary and secondary research phases for bringing the design of packaging custom boxes into reality.
Each study process reveals the graphic design, brand positioning, and key differentiator opportunities. Include your goal outcomes, target market, and other relevant details. These may include colors, fonts, logos, and other brand graphics to display over fast custom boxes.
Include examples of your favorite projects to give your designers more info. Early clarification of these ideas is vital. Late-stage design judgments are poor; therefore, don't delay them.
Verify Before Continuing
You want to create a simple design plan for a customized logo packaging box that covers everything. Ask your colleagues to evaluate a framework you created. Is the master plan feasible with your resources? Does it meet project objectives? Don't just gaze in! Use consumer testing using focus groups to validate your ideas before progressing.
Test various ideas against each other and your competitors to find the best ones. One round of testing is typical during early concept development, and at least one more before printing. Make client communication also a priority to customize packaging boxes because it captures 40% of sales conversions.
Step 2: Copy Assessment
Review your copy with your master plan. This stage involves collecting, approving, and applying your customizable box design's written details:
- Product name
- Key messaging and claims
- Contact details
- Legal and NLEA information
Also, work on your copywriting! How you describe your goods will drastically affect how consumers view your brand. 63% of buyers value the custom set-up boxes almost as much as the brand when buying, so also don't overlook it.
Combine all relevant copies into one file. This is the quickest way to receive stakeholder approvals on the copy. Moreover, include these details in your collaborative platform for everyone to see. Verifying this information for the custom-designed packaging would save a lot of time.
Step 3: Artwork Review
Now that your copy is ready start distributing artwork. Your production designs will apply to each SKU in your product line based on packaging criteria. Designers convert specifications into print-ready files to custom-produce packaging. The final printing procedure will use these files to bring your design to life.
Double-check the placement, dimensions, and, most crucially, sidelines of every design element for every SKU in your printing project. It is crucial to correctly map out deadlines, which will determine the scale of each element, cut lines, eye marks, color mapping points, and any other design components.
Thus, check these deadlines after creation to guarantee the accuracy and consistency of custom-printed packaging across products. Before printing, use visualizations to get a feel for each design. The major options are 3D renders and actual mock-ups. Both tools show packaging designers how their designs will look in reality and from different angles.
Step 4: Prepress
Prepare your design for final printing after setting up artwork and doing verifications. Reprocessing and design preparation are technical steps in the prepress phase of custom-printed boxes for shipping. Everything must be set up correctly for product display to seem good on store shelves as well as on the computer screen.
Many printers use CMYK or Pantone color process. The pattern consists of four printing plates—cyan, magenta, black, and yellow. Prints may need touch-ups to match the design because colors seem different in print than on the computer. Also, every custom paper box factory uses a different printer.
Therefore, press deviations must be taken into account. Press profiles work like computer drivers. They make sure the press reads your design correctly. The final prepress procedure before the test print is to check the printing plate design and layout. To guarantee readiness, execute a quick test run for custom packaging private label after everything is lined up.
Step 5: Hardcopy Color Proof
Now is the time to print the custom packaging bulk. Next, create a hardcopy color proof to see your design in action. To ensure color accuracy, use a color reference chart after proofing. Even a little tint difference could hurt your branding campaign. Studies reveal that 90% of snap decisions are dependent on color, so get it right!
Proof colors are guaranteed to match full press colors. You wouldn't buy a used automobile without a safety certification, so why accept uncertified proof? ISO accreditation is an international standard for print quality. ISO-certified proof ensures the print quality of custom package boxes so they can meet the import and export standards of a country.
Step 6: Production
You've finished a long, hard procedure. The final step is printing production designs on selected custom-made packaging. Artwork files serve to make press plates and cylinders for the printing press. The printer creates a STEP file to ensure file specification to a press plate. STEP files are ISO-approved PDF-like formats.
They often store data in a format most software can understand. That way, sharing data between systems doesn't change the designs of custom box packaging. Press plates for each color can be generated after creating the STEP file. Schedule manufacturing after the press plates are finished.
Finally, the whole commercial print run will be approved. Make sure everything is right before signing. After this, there is no turning back. Once the design is perfect and the printing schedule is approved, it is go time. The final design of custom food packaging solutions is press-printed.
Package design is more complicated than other digital design mediums. Hence, brands must hire package design experts. Many things can go wrong during the design process of custom food packaging. Therefore, we recommend validating and reviewing multiple ideas along the route.
Moreover, maintain order and build repeatable validation methods at milestones. Your packaging design process will be on time and under budget with this quickest and most effective method.