8 Ways To Elevate Brand Presence And Attract Customers With Counter Display Boxes In Retail Stores

Businesses are increasingly adopting the practice of using dedicated counters for goods exhibited at retail stores. The counter display boxes have the potential to greatly improve the brand's product visibility. In a retail setting, cardboard counters can help you provide your brand with a specific area. 

As such, you need to personalize it so that it looks unique and endearing to draw clients. Customizing a counter to fit your personal and professional demands is preferable to buying a prefabricated one. The 6 easy-to-implement ideas listed below will help you in branding and draw customers to your cardboard counters at retail stores. 

Use Counter Display Boxes top for branding

You can personalize the printed design layout as well and use it to promote your brand or products. The back wall panel is more standout and has ample space for printing the brand details. Thus, using the counters or custom counter display boxes helps in branding more accurately. 

Never miss displaying the logo over the top of that back wall panel that stands from the rest of the counter. Also, add a special embossing effect to the logo to make it more visible and realistic. Crafting the animated characters associated with brand personality over top of this backing also makes it easier for buyers to remember such a brand. 

Print the basic details like slogans, brand names, and links to online pages or stores. It is the same strategy that firms opt for in the case of the white cardboard boxes wholesale for their products. 

Consider Counter Display Packaging size

The size of a counter is critical for increasing the visibility of products wrapped in appealing cardboard boxes. A retail store contains thousands of products. Meanwhile, a lot of brands use the countertops to create a dedicated location for their products. 

The size of counters is an important aspect of making a brand's products stand out from rivals. Increase the size such that both the floor and tabletop counters reach the consumers' height. 

Yet, it depends on the type of the products. If the product is relevant to children, keep the size medium to bring it within their grasp and maximize purchasing. Similarly, make the counters tall enough for adults to see the contents of custom-printed cardboard boxes put inside these counters. 

Set a theme with engaging brand colors 

When it comes to capturing the attention of visitors at retail businesses, colors are always a significant component. A brand's color contrast for the counter display boxes placed on it should be prioritized. Thus, colorway consideration is critical for the increased visibility of boxes exhibited on the cardboard counter. 

When the counter and product packaging are the same color and style, the boxes become less prominent and visible. Choose colors that are opposed and also have a significant distinction. Meanwhile, use your brand's theme colors in the design layout. These colors will help consumers remember your brand and will better reflect it. 

Customers' moods are influenced by the elegant color palette. A cosmetic brand may contain all of the hues and tints of makeup items that it sells. It will help to know a lot about the properties of various goods. 

Bring novelty with the cardboard dividers

Every brand has a unique approach to using cardboard counters. Some of them place the products wrapped in counter display boxes over these counters. Others want to have products exposed to customers. Typically, firms reveal items through a die-cut glass in the box. 

However, it is no longer required when utilizing display counters. So, appropriate patterning of the objects is required, which can only be accomplished by employing cardboard dividers. Installing these dividers by the size and dimensions of the products also makes the presentation of items visually appealing presentation. 

This uniqueness distinguishes a brand's products from competitors. A visually appealing and well-organized exhibit results in large sales from a single buyer. Also, die-cut display boxes provide firms with the added benefit of motivating customers with true product aesthetics. 

Make additions in levels for storage expansion

A single-tier display counter provides less storage space and a chance for bulk purchases. Thus, customize the counters to expand this storage space for displaying maximum counter display boxes on their shelves.

Consult with your service providers for all the possibilities regarding the increase in the number of levels. You can easily increase the number of tiers up to three or four levels. Thus, personalize the design as well for these tiers so that products remain visible at every level. 

It is easy to expand the storage at every level by choosing a stare-like phenomenon. Also, a double or triple-bin design facilitates displaying bulk products in less space. Yet, make sure that people can see all items at every level without any inconvenience. 

Extend base width for durability and firm standing

Only durable cardboard counter boxes can lift the extended weight of products. Thus, it is better to customize the cardboard according to the number of products displayed in counter display boxes. Prefer to use a triple-layer fluted cardboard for the base of the box. It will help bear the weight of the heavy products.

Rather, the use of rigid cardboard is a better practice to follow to ensure sturdiness. Moreover, make the base of the counter wider than the rest of the structure. It will also provide support to avoid the bends in counter walls. 

It is better to perform testing first to check the weight-carrying capacity of the counter. All these tactics will ensure the firm standing of the counter and an enhanced life cycle. The firm look of this display box would show the professional attitude of the brand.


Prefer implementing all these tips in your Counter Display Boxes for a wonderful experience and to achieve desired results. It will help your business to grow faster through the enhanced visibility of products and the ability to trigger purchases. Such customization will help to fulfill the desired requirements perfectly and more easily.